I offer image licensing for both commercial, non-commercial, and editorial uses.  These licenses are negotiated on a case-by-case basis.  Some examples of variables I need to calculate your licensing fee are (depending on media): distribution size, length of use, and prominence of display.

Not every image you see here on my website will be available to license.  However, you’re welcome to ask and I’ll let you know.

Examples of Photos I Previously Licensed

Photograph of Cramer Imaging's potato field at sunrise photo on a Brothers Produce semi truck
Cramer Imaging's professional photograph of a man and his Kenworth brand toy semi-truck collection in Pocatello, Bannock, Idaho
Photograph featuring a Cramer Imaging hot air balloon photo as the featured image for the 2020 Panguitch Balloonfest newspaper and flyer advertising

Kinds of Licenses Available

There are several different kinds of licenses available on the market now.  Many of these licenses depend upon your individual needs.

Fine art landscape photograph of a bright hot air balloon flying over a fence in Panguitch, Utah, by Cramer Imaging

Editorial use licenses are for publications and organizations which are considered part of “The Press” (e.g. newspapers, TV news outlets, internet news outlets, etc.). These are often short-term licenses. Images licensed for editorial use are forbidden to be used for commercial purposes (which would be a copyright violation) and can only be used for editorial purposes.

Cramer Imaging's fine art photograph of the Panguitch Utah hot air balloon glow on main street with a jet of fire showing

Commercial use licenses are issued to businesses and individuals with the licensee intending to use the image make money (think ad campaign, company website illustration, book illustration, non-profit fundraiser, etc.). Such licenses may be narrow or broad in scope covering geography, language, platform, duration, and more.

Fine art photograph of inflated hot air balloons and a crowd for a balloon glow on Main Street, Panguitch, Utah by Cramer Imaging

This license grants the right to reproduce a specified image for a specified use in a given geographic area for a specified time. Such rights can be broad (e.g., “For all uses worldwide in perpetuity”) or narrow (e.g., “For use in a textbook titled Photography 101,” U.S. distribution for 5 years”). The image may not be licensed again for any other uses infringing upon the current exclusive license while in effect. These licenses tend to be pricey.

Cramer Imaging's fine art photograph of 3 hot air balloons in a clear blue sky in Panguitch, Utah

This license grants the licensee non-exclusive rights to use the image one time. You may choose to use the image online for a social media post or publish it in some form of publication. I am free to license the image for other non-competing uses during your license period.

Cramer Imaging's fine art photograph of two patriotic hot air balloons flying close together in the sky

These rights specify where a publication or other form of production (e.g., book, magazine, newspaper, or TV) containing the image may be distributed. These rights are usually defined in terms of language and/or geography (e.g., North America and Europe in the English language).

Cramer Imaging's fine art photograph of a hot air balloon landed behind a tractor in a farm field

Promotion rights involve using of the licensed image to promote a publication or production in which the image is reproduced. (Posters, social media ads, etc.)

Cramer Imaging's fine art photograph of one tri-color rainbow hot air balloon taking flight in Panguitch Utah with a blue partly cloudy sky

Electronic reproduction rights cover the use of images on the Internet, electronic recording media, (e.g., CD’s or DVD’s), television, and other forms of electronic media. Manipulation or modification of the original image is strictly prohibited and violates copyright.

Cramer Imaging's fine art photograph of a hot air balloon glow at night in the streets of Panguitch Utah

A copyright transfer completely transfers of all image rights from the photographer to the buyer, including the right to register for copyright protection. Such transactions are usually very expensive and may come with licensing the image back to the photographer you purchased it from for their portfolio use. Not all photographers offer copyright transfer for free or for a fee.

Some Examples of Commercial Use Requiring a License

Photograph of a Cramer Imaging landscape photo on a laptop computer screen for commercial use

A marketing campaign used in any media form e.g. print, online (website, social media, etc.), television, or other visual medium.

Closeup photograph of a stack of newspapers standing up

Editorial use in a commercial media outlet (online and offline), e.g. corporate blog, newspaper, magazine, or television.

Facebook page mockup showing Cramer Imaging's "Beyond the Wardrobe" landscape photo as the feature

A background image/illustration for a website or a header image for a commercial social media account, e.g. a fan page.

Photograph of a desk surface with the Cramer Imaging website up on a laptop screen

Use on a commercial website, e.g. a product illustration.

Photograph of a jar filled with American coins spilled out onto the floor

A fundraising campaign for a non-profit organization.

Mockup of a Cramer Imaging landscape photo on a mug sitting on a wooden slat table

Creating merchandise e.g. cups, t-shirts, or postcards.

Frequently Asked Questions

If you want to license an image, drop me a line.

Make sure to include how you are and who you represent in addition to how and where all you plan on using my photo (social media, website, print form, etc.).